Storytelling and Content Strategy

The Storytelling and Content Strategy team works to inspire the UIC community and the public with powerful and visual stories about the impactful work of UIC students, faculty, staff and alumni. Working in three priority areas – academics, research and advancement – the team finds, cultivates and shares stories that show the UIC mission in action. In collaboration with units across campus, the Storytelling and Content Strategy team harnesses the power of UIC’s voice in strategic, impact-driven storytelling through our owned channels, working with colleagues to leverage these stories through news media, social media, paid media and other multimedia channels to amplify and extend our reach.