Brand
Introduction
Like Chicago, “the city that works,” our UIC community is hard-working, forward-thinking, determined and gutsy. We take great pride in the multiplicity of voices, cultures, ethnicities and nationalities that enliven, embolden and deepen the discourses, learnings and discoveries originating on campus and in the field.
It is important that our brand allows others to see us as we see ourselves — one of the nation’s finest public research universities, uniquely positioned to offer a top-tier education to all who aspire to achieve.
To reflect the university’s unified purpose, UIC’s brand sets out to enhance, elevate, steward, amplify and protect the UIC reputation. The UIC brand is the foundation for unified communication, and the framework to embody students, faculty, scholars, researchers, clinicians, health scientists, providers, patients, administrators, alumni, donors and Chicagoans.
Brand guidelines
The links below contain guidelines on the proper usage and application of the university’s brand identity elements.