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Like Chicago, “the city that works,” our UIC community is hard-working, forward-thinking, determined and gutsy. We take great pride in the multiplicity of voices, cultures, ethnicities and nationalities that enliven, embolden and deepen the discourses, learnings and discoveries originating on campus and in the field.

It is important that our brand allows others to see us as we see ourselves — one of the nation’s finest public research universities, uniquely positioned to offer a top-tier education to all who aspire to achieve.

To reflect the university’s unified purpose, UIC’s brand sets out to enhance, elevate, steward, amplify and protect the UIC reputation. The UIC brand is the foundation for unified communication, and the framework to embody students, faculty, scholars, researchers, clinicians, health scientists, providers, patients, administrators, alumni, donors and Chicagoans.

Brand guidelines Heading link

Branded UIC shuttle bus.

The links below contain guidelines on the proper usage and application of the university’s brand identity elements.

Logos Heading link

Two students with UIC logo on west campus

Using the campus logo whenever possible conveys a unified look and feel around campus. UIC campus, college and unit logos are available in various sizes and file formats and can be downloaded from the UIC logos website.

Licensing Heading link

Person signing licensing agreement

The Marketing and Media Engagement team oversees University of Illinois Chicago’s licensing program for its institutional marks, and SMC’s licensing program regulates trademarks from being used by unauthorized parties to protect the university’s reputation.

Endorsement policy Heading link

As employees of a public institution, University of Illinois Chicago faculty, staff and representatives are generally prohibited from participating in any testimonials, endorsements or promotions of third-party companies, products or services.

Promotional items Heading link

The UIC brand is represented through merchandise, events and signage that follow consistent guidelines to make strong impacts. All items for sale that display university trademarks must be licensed.