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Anyone who communicates on the university’s behalf should find these guidelines helpful and important resources. Maintaining consistency in messaging and design across the university strengthens the institution's brand overall.

Brand and identity Heading link

The strongest brands are the ones that deliver on their promise across all touchpoints, consistently over time. The links below contain guidelines on the proper usage and application of the university’s brand identity elements.

Copywriting Heading link

Consistent use of terms and punctuation can reinforce the university brand and values. UIC’s writing guide helps communicators speak in one voice, amplifying our message.

Other guidelines and policies Heading link

Our guidelines reinforce UIC’s dedication to authenticity and inclusivity and a unified brand.