The Office of Public Affairs is an information source and public portal to the campus. Working with media in all its forms, the office broadens public awareness and understanding of UIC, its mission and the achievements of its faculty and students. In addition to outreach through the media, we manage UIC’s own news and information properties including UIC today; UIC News, the award-winning online campus newspaper; audio and video productions; and social media channels.
Resources provided:
- Disseminate news and information about UIC to internal and external stakeholders
- Provide strategic leadership for media and public relations
- Experts guide for the media
- Manage the university’s primary social media channels, including YouTube; Facebook; LinkedIn; Twitter; and the UIC Science blog
- UIC social media guidelines and best practices
- Support units in cross-campus internal communications
- Guidance on photo and video policies
- Serve the campus administration and colleges in crisis and emergency communications
Marketing and Brand Management serves the University of Illinois at Chicago by providing resources and guidance to help ensure that the institution’s marketing and communications initiatives are aligned with the university’s brand and identity. Maintaining consistency in messaging and design across the university reinforces the UIC brand overall.
Resources provided:
- University licensing and filming programs
- Style guide including logos and templates for PPT and stationery
- Photo and video gallery
- Marketing consultation including development of marketing and communications plans, design of print collateral, development of messaging
- Campus banner reservations
- Branding and text treatment design