Email Marketing

Training:

Training for Emma Email Marketing users is planned for September with additional training sessions offered as needed in October.  

Platform access and launch:

• User access:
  • User access and permissions are determined by the primary Emma account owner for the college, school or UIC unit.  
  • You can request access by reaching out to the primary contact for your unit.
  • Once a new user is added, they will receive an automated email with further instructions on completing the new user agreement.
  • Once the user agreement has been completed, the confirmation screen will display the UIC Emma login link. Please bookmark for future use.
• Sending emails and campaigns: Users can create emails and templates in the Emma platform but will not be able to send emails to audiences before Oct. 1. For any mass-marketing emails that need to be sent before Oct. 1, please use Webtools Email+ or your existing email marketing tool(s).

Transition deadline:

All colleges, schools and units should plan to transition all marketing and communications email to the Emma Email platform by Nov. 1.

To prepare for the transition to the Emma Email Marketing platform, we will have training sessions available for users to learn the basics and more advanced functionality. Please review the two sessions below and select a date to register for a 101 and 201 session.

Emma Email Marketing 101

• Who it’s for: Marketing and communications professionals (or similar roles) who will using the Emma platform to create and/or send mass marketing and communication emails to targeted audiences. 
• What’s covered: In this 101 training session, participants will get an overview of the Emma platform and learn how to create and send marketing emails. 
• Dates and registration:
  • Sept. 9: 12:30 – 1:30 p.m. 
  • Register: Sept. 19: 2:30 – 3:30 p.m. 
  • Register: Sept. 24: 11 a.m. – noon 
• Where: Virtually via Zoom.

Emma Email Marketing 201

• Who it’s for: Marketing and communications professionals (or similar roles) who will using the Emma platform to create and/or send mass marketing and communication emails to targeted audiences who have already completed the Emma Email Marketing 101 training.
• What’s covered: In this 201 training session, participants will learn about sign-up forms, subscriptions and email marketing insights.
• Dates and registration:
  • Sept. 11: 2:30 – 3:30 p.m. 
  • Register: Sept. 23: 2 – 3 p.m. 
  • Register: Oct. 1: 1 – 2 p.m.  
• Where: Virtually via Zoom.

Emma Email is a widely used email marketing platform with an intuitive interface and user-friendly email marketing tools. It will empower colleges, schools and units across the university to effectively market to and communicate with their key audiences.

Emma Email features

• Drag-and-drop tool makes creating marketing emails easy and efficient.
• UIC-branded and mobile-optimized email templates elevate your college, school or unit’s communications and engage audiences.
• A/B testing gives you more insight into your audiences and their preferences.
• Marketing automation allows you to create a series of emails that send automatically based on designated times or actions, such as sending a reminder email to those who have not yet registered for an event.

How can I access the UIC Emma platform?

User access and permissions are determined by the primary Emma account owner for the college, school or UIC unit.  You can request access by reaching out to the primary contact for your unit.

Where can I find more information about the Webtools retirement for UIC?

For more information about Webtools services being retired for UIC, please check the UIC Webtools retirement schedule and alternative options.

How long will my Webtools emails be archived in Webtools?

UIC users will have access to existing and previous emails until Aug. 15, 2026. We encourage users to begin downloading and saving emails and templates as needed prior to Aug. 15, 2026.