Vanessa Johnson
Associate Vice Chancellor for Marketing
Strategic Marketing and Communications
Pronouns: She/Her/Hers
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About
As associate vice chancellor for marketing, Vanessa leads a dynamic team of marketers, brand managers, digital experts, social media strategists and visual storytellers all working to align and elevate the UIC brand. She is an accomplished marketing executive who has led large cross-functional teams, navigated digital transformation and crafted creative marketing strategies across the paid/earned/owned ecosystem.
Prior to joining UIC, Vanessa was director of digital growth at Harley-Davidson and spent more than 15 years in the agency business at renowned firms such as Ogilvy Public Relations, Weber Shandwick, Razorfish, Leo Burnett and AKQA.
Her academic foundation includes a bachelor’s degree in international journalism from the University of Oregon.
Fun fact: Vanessa loves architecture and design and enjoys following stocks and crypto.