Digital Marketing and Engagement

Guided by data and a human-centered design approach, the Digital Marketing and Engagement team works to ensure that the UIC digital experience is seamless, informative and accessible across our web platforms and marketing technology tools, providing the backbone for all university communications. The team provides subject matter expertise in digital marketing best practices in user experience, SEO, content marketing, CRM, and the usage of various marketing technology tools to augment the experience and drive results.