The UIC Office of the Vice Chancellor for Strategic Marketing and Communications directs initiatives to elevate the profile and reputation of UIC, Chicago’s only public research university. The office oversees two units – University Communications and Marketing and Brand Management – that cohesively work to promote UIC’s contributions in teaching, research, public service and economic development.
- The Office of University Communications is an information source and public portal to the campus. Working with media in all its forms, the office broadens public awareness and understanding of UIC, its mission and the achievements of its faculty and students. In addition to outreach through the media, it manages UIC’s own news and information properties including UIC today; audio and video productions; and social media channels.
- Marketing and Brand Management serves UIC by providing resources and guidance to help ensure that the institution’s marketing and communications initiatives are aligned with the university’s brand and identity. Maintaining consistency in messaging and design across the university reinforces the UIC brand overall.
SMC: What We Do Heading link
New branded campus-wide banners installed
Branded campus-wide banners were recently installed and include three pride points in English and Spanish. Profile banners and welcome banners in several languages were also installed. The welcome banners were produced in collaboration with the Office of Global Engagement.
UIC today story: UIC’s Innovation Center hosts U.S. Treasury Secretary Yellen, Pritzker, Lightfoot
U.S. Treasury Secretary Janet Yellen, Illinois Gov. J.B. Pritzker and Chicago Mayor Lori Lightfoot toured UIC's Innovation Center on March 2, 2022, and officials highlighted the cutting-edge work going on at UIC as a “shining example” of innovation and collaboration.
Learn More About UIC today story: UIC’s Innovation Center hosts U.S. Treasury Secretary Yellen, Pritzker, Lightfoot28 Days of Black Excellence
The UIC home page celebrates “28 Days of Black Excellence,” a podcast series featuring inspiring stories of Black students, faculty, staff, alumni and friends in celebration of Black History Month
Learn More About 28 Days of Black ExcellenceCall Me MISTER feature in today.uic.edu
On May 2, 2022, UIC today featured three College of Education students in the inaugural group of the Call Me MISTER initiative, a program designed to address the scarcity of male teachers of color in the nation’s elementary classrooms.
Learn More About Call Me MISTER feature in today.uic.eduThe Best of UIC
View the Best of UIC: a photo gallery created by the Marketing and Brand Management team.
Learn More About The Best of UICMission Heading link
To uphold and enhance the reputation, image and values of UIC and its diverse and inclusive community and to showcase and celebrate the university’s contributions in teaching, research, public service and economic development.
Project Spotlight: Web Content Community and Red Talks Heading link
The SMC team created a Teams channel for campus web content creators and strategists to share ideas, discuss issues and ask questions. As part of this initiative, on June 14 the team presented “GA4 and Actionable Analytics” as the inaugural Red Talks event, a series of presentations on topics related to the creation, management and improvement of content, analytics and best practices for websites on the UIC branded Red platform.