The UIC Office of the Vice Chancellor for Strategic Marketing and Communications directs initiatives to elevate the profile and reputation of UIC, Chicago’s only public research university. The office oversees two units – Public Affairs and Marketing and Brand Management – that cohesively work to promote UIC’s contributions in teaching, research, public service and economic development.
- The Office of Public Affairs is an information source and public portal to the campus. Working with media in all its forms, the office broadens public awareness and understanding of UIC, its mission and the achievements of its faculty and students. In addition to outreach through the media, it manages UIC’s own news and information properties including UIC today; audio and video productions; and social media channels.
- Marketing and Brand Management serves UIC by providing resources and guidance to help ensure that the institution’s marketing and communications initiatives are aligned with the university’s brand and identity. Maintaining consistency in messaging and design across the university reinforces the UIC brand overall.
SMC: What We Do
Uniquely UIC campaign
Marketing and Brand Management's creative team worked with Admissions to produce Uniquely UIC, an Instagram campaign featuring 12 student profiles.
Learn More About the Uniquely UIC campaignUIC today story: COVID-19 vaccine ‘a light at the end of the tunnel’
Respiratory specialist Adedayo Fanami is one of the first healthcare workers at UIC to receive the Pfizer COVID-19 vaccine at UI Health on Friday, Dec. 18, 2020, at UI Health. Read more on UIC today.
Learn More About the UIC today story: COVID-19 vaccine ‘a light at the end of the tunnel’The Best of UIC
View the Best of UIC: a photo gallery created by the Marketing and Brand Management team.
Learn More About the The Best of UICBlack History Month Photo Gallery
The UIC home page celebrates Black History Month in photos. See the full schedule of Black History month events.
Learn More About the Black History Month Photo GalleryLatest news and information about COVID-19
The Office of Strategic Marketing and Communications has created and frequently updates a webpage to keep the UIC community up to date on the campus’ response to the Coronavirus Disease 2019 (COVID-19). Read more for current official communications, frequently asked questions, resources for the community, and links to public health organizations.
Mission
To uphold and enhance the reputation, image and values of UIC and its diverse and inclusive community and to showcase and celebrate the university’s contributions in teaching, research, public service and economic development.