The UIC Office of the Vice Chancellor for Strategic Marketing and Communications directs initiatives to elevate the profile and reputation of UIC, Chicago’s only public research university. The office oversees two units – Public Affairs and Marketing and Brand Management – that cohesively work to promote UIC’s contributions in teaching, research, public service and economic development.
- The Office of Public Affairs is an information source and public portal to the campus. Working with media in all its forms, the office broadens public awareness and understanding of UIC, its mission and the achievements of its faculty and students. In addition to outreach through the media, it manages UIC’s own news and information properties including UIC today; audio and video productions; and social media channels.
- Marketing and Brand Management serves UIC by providing resources and guidance to help ensure that the institution’s marketing and communications initiatives are aligned with the university’s brand and identity. Maintaining consistency in messaging and design across the university reinforces the UIC brand overall.
SMC: What We Do Heading link
UIC today story: UIC’s Innovation Center hosts U.S. Treasury Secretary Yellen, Pritzker, Lightfoot
U.S. Treasury Secretary Janet Yellen, Illinois Gov. J.B. Pritzker and Chicago Mayor Lori Lightfoot toured UIC's Innovation Center on March 2, 2022, and officials highlighted the cutting-edge work going on at UIC as a “shining example” of innovation and collaboration.
Learn More About UIC today story: UIC’s Innovation Center hosts U.S. Treasury Secretary Yellen, Pritzker, Lightfoot28 Days of Black Excellence
The UIC home page celebrates “28 Days of Black Excellence,” a podcast series featuring inspiring stories of Black students, faculty, staff, alumni and friends in celebration of Black History Month
Learn More About 28 Days of Black ExcellenceCall Me MISTER feature in today.uic.edu
On May 2, 2022, UIC today featured three College of Education students in the inaugural group of the Call Me MISTER initiative, a program designed to address the scarcity of male teachers of color in the nation’s elementary classrooms.
Learn More About Call Me MISTER feature in today.uic.eduOutdoor Advertising Campaign: In a Word
UIC launched an outdoor advertising campaign that showcasing the University on billboards and buses in and around Chicago and its suburbs, as well as Northwest Indiana. Marketing and Brand Management also sponsored the "In a Word" contest inviting UIC students, employees and alumni to submit their favorite word that represents the UIC brand and has an “o” within the word.
Learn More About Outdoor Advertising Campaign: In a WordThe Best of UIC
View the Best of UIC: a photo gallery created by the Marketing and Brand Management team.
Learn More About The Best of UICMission Heading link
To uphold and enhance the reputation, image and values of UIC and its diverse and inclusive community and to showcase and celebrate the university’s contributions in teaching, research, public service and economic development.
Latest news and information about COVID-19 Heading link
The Office of Strategic Marketing and Communications has created and frequently updates a webpage to keep the UIC community up to date on the campus’ response to the Coronavirus Disease 2019 (COVID-19). Read more for current official communications, frequently asked questions, resources for the community, and links to public health organizations.