The UIC Office of the Vice Chancellor for Strategic Marketing and Communications directs initiatives to elevate the profile and reputation of UIC, Chicago’s only public research university. The office oversees two units – Public Affairs and Marketing and Brand Management – that cohesively work to promote UIC’s contributions in teaching, research, public service and economic development.
- The Office of Public Affairs is an information source and public portal to the campus. Working with media in all its forms, the office broadens public awareness and understanding of UIC, its mission and the achievements of its faculty and students. In addition to outreach through the media, it manages UIC’s own news and information properties including UIC today; audio and video productions; and social media channels.
- Marketing and Brand Management serves UIC by providing resources and guidance to help ensure that the institution’s marketing and communications initiatives are aligned with the university’s brand and identity. Maintaining consistency in messaging and design across the university reinforces the UIC brand overall.
SMC: What We Do
UIC today story: UIC breaks ground on new Computer Design Research and Learning Center
Groundbreaking for the Computer Design Research and Learning Center on Thursday, July 15, 2021. From left: Ald. Patrick Thompson, UIC College of Engineering Dean Peter Nelson, UIC Vice Chancellor for Administrative Services John Coronado, University of Illinois System President Timothy Killeen, UIC Chancellor Michael Amiridis, Gov. JB Pritzker, State Sen. Celina Villanueva, University of Illinois Trustee Kareem Dale, State Rep. Lakesia Collins, and Capital Development Board Chairwoman Eileen Rhodes. Read more on UIC today.
Learn More About UIC today story: UIC breaks ground on new Computer Design Research and Learning CenterOutdoor Advertising Campaign: In a Word
UIC launched an outdoor advertising campaign that showcasing the University on billboards and buses in and around Chicago and its suburbs, as well as Northwest Indiana. Marketing and Brand Management also sponsored the "In a Word" contest inviting UIC students, employees and alumni to submit their favorite word that represents the UIC brand and has an “o” within the word.
Learn More About Outdoor Advertising Campaign: In a WordThe Best of UIC
View the Best of UIC: a photo gallery created by the Marketing and Brand Management team.
Learn More About The Best of UICBlack History Month Photo Gallery
The UIC home page celebrates Black History Month in photos. See the full schedule of Black History month events.
Learn More About Black History Month Photo GalleryLatest news and information about COVID-19
The Office of Strategic Marketing and Communications has created and frequently updates a webpage to keep the UIC community up to date on the campus’ response to the Coronavirus Disease 2019 (COVID-19). Read more for current official communications, frequently asked questions, resources for the community, and links to public health organizations.
Mission
To uphold and enhance the reputation, image and values of UIC and its diverse and inclusive community and to showcase and celebrate the university’s contributions in teaching, research, public service and economic development.