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Office of the Vice Chancellor for Strategic Marketing and Communications

Circles of Excellence — Maximizing Your Email Marketing

Resources

Tools

Microsoft Copilot

Use Copilot to generate ideas for subject lines and preheaders.
Ahrefs Alt Text Generator

Use Ahrefs to write alt text for images in your email campaign.
UIC Guide to Grammarly

Use Grammarly to check grammar, spelling and writing tone. UIC students, faculty and staff have access to Grammarly.
SMC Canva resources

Use Canva to design email graphics and other visual elements. Canva Premium is available to UIC staff and faculty responsible for creating marketing materials. Includes UIC-branded templates and the UIC brand kit.

Useful links

UIC Emma resources

Emma resource guides for email best practices

University of Illinois email design resources

LinkedIn Learning

For more information

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