Circles of Excellence — Measuring What Matters: Turning UIC Web Data into Business Intelligence

Resources

Google Analytics Academy

Free online courses that teach you how to use Google Analytics and GA4, with lessons, videos, and certifications.
Google's Measurement Protocol

A way to send data directly to Google Analytics using code, useful for tracking server-side or offline activity.
GA4 Help Center

Official help articles and guides for setting up and using Google Analytics 4.
GA4 Youtube Channel

Short videos and tutorials that explain GA4 features, setup, and best practices.
GA4 Setup Guide

Step-by-step instructions for setting up GA4 and tracking events on your website or app.
Conversion Tracking

Tracks important actions like purchases or sign-ups so you can measure marketing results.
Google Tag Manager

A tool that lets you add and manage tracking codes on your site without changing the code directly.
eduGuru

A consulting firm that helps colleges and universities improve digital marketing, analytics, and enrollment strategies.

For more information

To schedule a consultation about your unit’s goal-based analytics and conversion tracking, fill out our Marketing Project Request form or contact Jim Kaczkowski at james50@uic.edu.

For more information or assistance, please contact smcs@uic.edu.

Office of the Vice Chancellor for Strategic Marketing and Communications

Circles of Excellence — Measuring What Matters: Turning UIC Web Data into Business Intelligence

Resources

For more information

Office of the Vice Chancellor for Strategic Marketing and Communications